You built a website with SiteW and you want it to appear in the first results of Google?
This tutorial explains how to optimize your site for the search engines:
SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to a website from search engines via search results for targeted keywords. We explain in this tutorial what you need to do in order to improve your search engine rankings.
The first question you need to answer is: "What are the keywords for which you want your website to be displayed on Google?"
If you have a restaurant in Dublin, you probably want your website to appear for the searches "restaurant ireland", "eating in dublin". Do not pick too many keywords, 6 maximum.
Now, the aim of the game is to convince search engines that your website is the one which talks the most and the best about these words.
On the page My-websites, click on the button "Other Actions", then, in the slide-down menu, click on "Update infos".
Change the title to be short and to include your keywords.
Update the description: it must contain all the keywords you chose.
Then, modify the keyword list with your keywords.
It is really important to choose names which contain your keywords.
For example, update the page named 'welcome' to 'Restaurant in dublin' or 'tourism' to 'Tourism in Ireland'.
You need to insert text blocks in all your pages, containing your keywords as often as possible. Expression words should appear together, but also splitted. For example, Restaurant in dublin should appear, and sentences containing restaurant and Dublin. It is usefull to alternate between words of the vocabulary of restaurant.
You may think that the content is a bit repetitive (the word 'restaurant' can be repeated every 20/30 words). But this will help Google to understand what your website is about and thus to improve your keyword rankings.
You should not have overloaded pages.
Beyond a thousand words, Google does not read the content of your page. Split big pages into small ones. Moreover, the most pages your site contains, the best search engines consider it. If you need more pages for your website, think about upgrading your website to a better Package.
Search engines attach a lot of importance to the number of links pointing to your website. It is very important to have the most links as possible, and these links must contain your keywords.
For our Dublin restaurant example, a link restaurant in Dublin will be better than visit this website or http://www.my-website.sitew.com.
The context is important: the page which contains your link must also contain your keywords. The link will be more attractive for the people visiting the website and search engines will consider that the link has a better quality.
Ask other webmasters to exchange links with you. You can, for example, add a link on your website for a restaurant in Cork and the other website will add a link to yours.
Small directories usually do not send a lot of visitors and do not help a lot to improve your SEO. It is not really useful to subscribe to directories which ask for a back link either.
However, we advice you to subscribe to big directories: DMOZ.org and Yahoo!
On google, look for blogs and bulletin boards which talk or talked about the subject of your website, and post a comment with a link to your website.
For example, typing 'blog restaurant dublin' or 'bulletin board restaurant dublin', you will find websites on which it would be interesting to post a message with a link to your website.
You can also contact specialized websites or blogs and ask them to write an article about you and your website.
For the websites created with SiteW, we created several tools to improve your Search Engine Optimization.
When you create a website, we automatically ask the most important search engines to visit it.
Moreover, all the SiteW websites have special hidden pages for search engines:
Search Engine Optimization is a very long process. It can take several months.
If you want to have visitors immediately on your website, we propose a Google advert service which guarantees to have your website displayed on the first page of Google for searches with your keywords. This service allows to display a commercial link on the right hand side of the search results. You only pay for each visitor who clicks on the ad and is redirected to your website.
For more informations about this service, do not hesitate to contact us.
Of course, if you have questions or comments, feel free to leave a message.
